My Growth in Marketing Management

My Growth in Marketing Management

            Over 5 months, I’ve learned a lot from this class. I’ve been fortunate to work for some of the biggest and well known brands in the industry; Repsol Oil. Throughout that time, I’ve been asked to make a strategy on how to make the company known to most people, since the company is one of the biggest one and originated in Italy, they sell expensive products that mostly their target market can’t afford. We’ve been asked to make a marketing plan on how to help the company expand their branches and make the target consumer buy their products. We’ve been asked to make bundles of their products in lesser price than original to caught the attention of the market.

This experience has brought me a lot of lessons, on how to convince people to at least look at the product. Our experience in the showcase in Limketkai is unforgettable because it made us came out of our comfort zone to call and convince people to look at our table and make them interested to sign our paper. It was very challenging because some of them do not give us their time they would rather go behind us to look at their product because the company they represent is red ribbon so they had free taste. But at least we managed to fill our papers with signatures even though we have to embarrass ourselves in front of them and say whatever that will caught their attention.

            Overall, I’ve learned a lot from this class because it made you become independent to work on what you’re supposed to do. It made me realize a lot of things and it made me become more of a strategists.

MARKETING PLAN

Executive Summary

Repsol is one of the world’s leading integrated oil and gas companies. Their main headquarters are located in Madrid, Spain, and their U.S. headquarters are in Houston, Texas and operates in over 40 countries, with 25,000 employees worldwide. They produce a variety of high quality lubricants for motorcycles that would cater to the preferences of its consumers. 

In expanding, maintaining and gaining more trust of the market in the Philippines, it’s important that Repsol would level with the competition. Considering that their competitors are Caltex, Shell, Mobil, Enoc and Castrol who has also established brand image. Repsol’s oil lubricants are made especially for motorcycle users who are very specific with quality product and performance. Customers could choose from 3 product bundled with limited Repsol collectibles. And 3 discount choices according to the purchases made of the customers.

Aside from exclusive distribution and the team suggested putting up a physical store for Repsol for the consumers to have a place to visit and order their products straight from the shop. It will be located in Osmeña Street, Cagayan de Oro.

In this way, they could order Repsol products available in different places and claim it in the store. And they could also have the service they need for free just by purchasing in the store. There will also be exciting promotions and freebies offered monthly for Repsol customers such as giveaways of Repsol t-shirt, key chains, flash disks, and different Repsol collectibles. 

In this marketing plan are the details and other information for the marketing strategies that the team has come up. 

CUSTOMER EVALUATIONS

Just this afternoon. We ate an early dinner at Shakey's Gateway Limketkai Mall. Don't get me wrong the food was great, as per usual. But what made me dissatisfied is their customer service. When we finished eating, we asked the waiter for our bill and told them to take out the remaining food. It literally took us almost 15 minutes waiting for the bill to arrive, it wasn't even that busy. The clerks were just talking with each other at the counter. It disappointed me because I love Shakey's and they give us this service.

Compared to Shakey's inside Limketkai Mall, their customer service is fast despite the busy crowd. For Shakey's Gateway Limketkai Mall their clerks, and waiters should do their job first and they have to prioritize their customer, for example if in a restaurant company, each one of them should handle at least 3 tables at the same time, with that, the customers wont wait much longer waiting for the bill. Equal division for work. Also, the waiters should wear a smile on their faces at all times because their facial expression affects the mood of their customers, if they see you frowning while taking orders, or like see you annoyed or in neutral expression the customer would get bad vibes from you. That leaves the company of low customer service which will be bad for the company because the usual consumers might not want to come back at the Gateway branch.