FROM HERE TO THERE

1. If you were an entrepreneur starting from scratch, how would you design a channel to get your high-end luxury goods to your target customers?

By tele-media marketing, I'll consider advertising using television, radio or billboards. I will also make out flyers and place them in public places or have people hand them out at bus parks, train stations, shopping malls, etc. And by creating my own website. It is mandatory that you have your own website. These days, more people are embracing internet shopping and you should take advantage of that by creating your own website. After creating your website, you can employ search engine optimization techniques that you know to make your website highly ranked and more visible. You should also make your website easy to navigate. Most people cannot be bothered with a website that is too complex. You can also make your website fun by regularly posting video clips of your fashion shows, updating your content with new styles and offering promotional codes and discounts regularly.

2. If you were to take your company global, which three countries would be your first targets? Why?

       1. Philippines
       2. United States of America
       3. Europe

    If I want to have a business for myself that would be selling clothes or be a leading designer boutique or brand clothes for men and women. Since I am from the Philippines, I'm gonna have to target my own country to buy my clothes, next to it is USA, since a lot of men and women are trend setters from the United States, and if I could, I would want the base of my clothing to be in the United States. Last but not the last, Europe, they have the most attractive and most likely leading brand personas in the fashion industry. They have the best designers, and I'm going to slowly but surely climb my way up the ladder to be in their standards.

3. What kinds of strategies fit with those countries' segments of customers? Include a map in your blog and mark the countries.

Strategies:

1. Fashion Show

2. Increase my publicity

3. Create my own website

4. Event Hosting

5. Tele-media Marketing

6. Celebrity Endorsement

7. Newsletters and Catalogues

8. Social Media

9. Affiliate marketing

10. Street teams and Store branding techniques