Tuesday, February 9, 2016
MESSAGING
Cognitive Goal:
Emotional Goal:
Behavioral Goal:
1. Which Ad do you like most?
Cognitive Goal, because I love how they advertise and raise awareness about the product. I love the message they are trying to imply about the service or product like the attributes and benefits, it has an impact on a person's beliefs or knowledge structure.
2. Which Ad do you like least?
Behavioral Goal, because not all of the consumers mind about online advertisements they just pretend it doesn't exist and more likely just close the ad once they see it because sometimes these ads annoys them. But not all it can also be beneficial, because if your ad is really eye catching then it's a good start.
3. Which Ad stimulated me to learn more about the brand?
Emotional Goal, because it's messaging is builds the consumers ego. It makes us feel smarter, bolder, more sophisticated, or just about any other emotion that is fundamental to our self-esteem. By making us feel better about ourself, the brand transcends mere product status and becomes a friend. This is what gives our brand that special something that builds life-long attachment. These are brands that share our values and priorities. They “get you,” and you get them.
Emotional Goal:
Behavioral Goal:
1. Which Ad do you like most?
Cognitive Goal, because I love how they advertise and raise awareness about the product. I love the message they are trying to imply about the service or product like the attributes and benefits, it has an impact on a person's beliefs or knowledge structure.
2. Which Ad do you like least?
Behavioral Goal, because not all of the consumers mind about online advertisements they just pretend it doesn't exist and more likely just close the ad once they see it because sometimes these ads annoys them. But not all it can also be beneficial, because if your ad is really eye catching then it's a good start.
3. Which Ad stimulated me to learn more about the brand?
Emotional Goal, because it's messaging is builds the consumers ego. It makes us feel smarter, bolder, more sophisticated, or just about any other emotion that is fundamental to our self-esteem. By making us feel better about ourself, the brand transcends mere product status and becomes a friend. This is what gives our brand that special something that builds life-long attachment. These are brands that share our values and priorities. They “get you,” and you get them.
FROM HERE TO THERE
1. If you were an entrepreneur starting from scratch, how would you design a channel to get your high-end luxury goods to your target customers?
By tele-media marketing, I'll consider advertising using television, radio or billboards. I will also make out flyers and place them in public places or have people hand them out at bus parks, train stations, shopping malls, etc. And by creating my own website. It is mandatory that you have your own website. These days, more people are embracing internet shopping and you should take advantage of that by creating your own website. After creating your website, you can employ search engine optimization techniques that you know to make your website highly ranked and more visible. You should also make your website easy to navigate. Most people cannot be bothered with a website that is too complex. You can also make your website fun by regularly posting video clips of your fashion shows, updating your content with new styles and offering promotional codes and discounts regularly.
2. If you were to take your company global, which three countries would be your first targets? Why?
1. Philippines
2. United States of America
3. Europe
If I want to have a business for myself that would be selling clothes or be a leading designer boutique or brand clothes for men and women. Since I am from the Philippines, I'm gonna have to target my own country to buy my clothes, next to it is USA, since a lot of men and women are trend setters from the United States, and if I could, I would want the base of my clothing to be in the United States. Last but not the last, Europe, they have the most attractive and most likely leading brand personas in the fashion industry. They have the best designers, and I'm going to slowly but surely climb my way up the ladder to be in their standards.
3. What kinds of strategies fit with those countries' segments of customers? Include a map in your blog and mark the countries.
By tele-media marketing, I'll consider advertising using television, radio or billboards. I will also make out flyers and place them in public places or have people hand them out at bus parks, train stations, shopping malls, etc. And by creating my own website. It is mandatory that you have your own website. These days, more people are embracing internet shopping and you should take advantage of that by creating your own website. After creating your website, you can employ search engine optimization techniques that you know to make your website highly ranked and more visible. You should also make your website easy to navigate. Most people cannot be bothered with a website that is too complex. You can also make your website fun by regularly posting video clips of your fashion shows, updating your content with new styles and offering promotional codes and discounts regularly.
2. If you were to take your company global, which three countries would be your first targets? Why?
1. Philippines
2. United States of America
3. Europe
If I want to have a business for myself that would be selling clothes or be a leading designer boutique or brand clothes for men and women. Since I am from the Philippines, I'm gonna have to target my own country to buy my clothes, next to it is USA, since a lot of men and women are trend setters from the United States, and if I could, I would want the base of my clothing to be in the United States. Last but not the last, Europe, they have the most attractive and most likely leading brand personas in the fashion industry. They have the best designers, and I'm going to slowly but surely climb my way up the ladder to be in their standards.
3. What kinds of strategies fit with those countries' segments of customers? Include a map in your blog and mark the countries.
Strategies:
1. Fashion Show
2. Increase my publicity
3. Create my own website
4. Event Hosting
5. Tele-media Marketing
6. Celebrity Endorsement
7. Newsletters and Catalogues
8. Social Media
9. Affiliate marketing
10. Street teams and Store branding techniques
WILLINGNESS TO PAY
1. What is your willingness to pay for dinner with a friend at a decent restaurant in Centrio?
I'm probably not willing to pay for dinner with a friend aside from Mcdonald's or Jollibee, since it is just within my student budget. Even then, I'd still be contemplating the whole time if I made the right decision to treat a friend or if I've chosen the right place.
3. What is your WTP for a haircut?
I would spend right money for haircut, since I love my hair, and the style reflects me so I'm willing to spend money for my hair, though it doesn't need much because I love to keep my hair long and straight, not much high maintenance.
4. What happens to your WTP if you must have a haircut now for a special occasion tomorrow?
I'd be willing to spend just enough for the haircut but not much since I'm unprepared, but I'm still spending little amount of money, like I said it doesn't need much haircut because I like to keep my hair long.
5. What's the nature of the changes in your willingness to pay?
It varies from time to time, depending on the mood of the occasion, it goes from not wanting to spend, to having to expend, and willingness to impress the boss.
I'm probably not willing to pay for dinner with a friend aside from Mcdonald's or Jollibee, since it is just within my student budget. Even then, I'd still be contemplating the whole time if I made the right decision to treat a friend or if I've chosen the right place.
2. What happens to your willingness to pay if you are choosing a restaurant to impress your boss?
I'm going to be willing enough to treat him at a much classier restaurant since I'm trying to impress him and give him a good impression about myself. And to be in his/her good side I have to show her the best of me, not just bring him/her somewhere common, though I'm not exactly saying Bigby's is common but it is slightly within my budget, and has good ambience and great food.
3. What is your WTP for a haircut?
I would spend right money for haircut, since I love my hair, and the style reflects me so I'm willing to spend money for my hair, though it doesn't need much because I love to keep my hair long and straight, not much high maintenance.
4. What happens to your WTP if you must have a haircut now for a special occasion tomorrow?
I'd be willing to spend just enough for the haircut but not much since I'm unprepared, but I'm still spending little amount of money, like I said it doesn't need much haircut because I like to keep my hair long.
5. What's the nature of the changes in your willingness to pay?
It varies from time to time, depending on the mood of the occasion, it goes from not wanting to spend, to having to expend, and willingness to impress the boss.
TRACKING THE PRICE
Cebu Pacific or Cebu Pac is a Philippine low-cost airline based on the grounds of Ninoy Aquino International Airport(Manila Terminal 3), Pasay City, Metro Manila, the Philippines. It offers scheduled flights to both domestic and international destinations.
The pricing strategy they us are:
- Economy Pricing
- Penetration Pricing
- Psychological Pricing
- Optional Product Pricing
- Captive Product Pricing
- Promotional Bundle Pricing
Philippines Airline or PAL is the flag carrier of the Philippines. Headquartered at the PNB Financial Center in Pasay City, the airline was founded in 1941 and is the first and oldest commercial airline in Asia operating under its original name.
PAL’s prices in November were already expensive. Pal is a lot more expensive the Cebu Pacific because of its world class treatment. Pal is using Premium Pricing because it is a first class airline in the country. There are little promotions about Pal during peak season because they are confident that they already have a market share in the market that are theirs.
They uses Optional Product Pricing because it has known for the airlines to have hidden charges and it is already expected among it clients.
1. Are airline prices fixed or erratic?
Their prices will eventually increase during peak seasons because airlines are taking the advantage to maximize their sales. There are many promotions in the airline industry. The prices of both airlines are based on seasonal events.
2. What are your thoughts?
If I plan to buy a ticket, I would book early or wait for a promo going on in order for me to save. Airline tickets are very expensive.
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