SERVING MARKET SEGMENTS

Toyota Global Vision

Toyota will lead the way to the future of mobility, enriching lives around the world with the safest and most responsible ways of moving people.

Through our commitment to quality, constant innovation and respect for the planet, we aim to exceed expectations and be rewarded with a smile.

We will meet our challenging goals by engaging the talent and passion of people, who believe there is always a better way.

http://www.toyota-global.com/company/vision_philosophy/toyota_global_vision_2020.html

Mission:

To manufacture, each day, vehicles that meet both the design teams' expectations and customer requirements while complying with cost targets and delivery deadlines.

Company Principle (Mission Statement)

Maintaining a global viewpoint, we are dedicated to supplying products of the highest quality, yet at a reasonable price for worldwide customer satisfaction.

Vision & Mission

HMMA Vision and Mission

Our Team provides value for your future.

HMMA Mission Statement

To create exceptional automotive value for our customers by harmoniously blending safety, quality and efficiency. With our diverse team, we will provide responsible stewardship to our community and environment while achieving stability and security now and for future generations.

Mission:

To build long term strategic partnerships with our customers. To assist them in making the right choices for their business needs, by minimizing fleet costs and providing world class customer service.

How do their statements about their target segments make you see these five companies' overall positioning in this industry?

All of these car companies wants their consumers to move faster and easier. All of them wants to provide the best of the best qualities of car for the people who uses and who will soon use their product with a reasonable price. Overall, these 5 companies I chose are five of the top ten car companies' who are doing great in the market. This just means that they meet the consumers' wants and needs, and provides great product. That's why most of the people buy their product, and keeps coming back for more. The consumers who are content of the quality of the car will stay loyal to a certain car brand or company. And this is how they maintain customers in the industry.