MARKET POTENTIAL

MARKET POTENTIAL

Gather data on the number of students for

three schools in Cagayan de Oro City. Each

student needs two sets of uniforms,

while 75% of them will need three sets. If you own a tailor's

shop, compute your market potential and select the school you will target to offer your

services

* Southern Philippine College (SPC)

Has a total of 1,900 students

* Liceo de Cagayan University (LDCU)

Has a total of 6,800 students

* Cagayan de Oro College-PHINMA

Has a total of 8,600 students

Market Potential

3 Schools

x 75%

x ( 1900 + 6800 + 8600 )

x ( 2 )

= 77,850

I choose Cagayan de Oro College-PHINMA as my target to offer my service it’s because of the number of students enrolled in their schools.