Apple
Tangible Good: iPhone's, iPad's, iPod, watches, and etc.
Intangible Service: iTunes Store application, where you can purchase a lot of the latest songs these days. Books, and more.
Both goods and services are perfect, unless of course when you break your iPhone, because when the damage is done you can never really go back, iPhone's are very fragile. And iTunes Store, some of the music, book, applications in their are expensive, and can be quite complicated and scary when you're using your card.
Globe
Tangible Good: Smartphones, Cellphone's, Sim cards, and etc.
Intangible Good: Family Plan Package, Load, Rewards, approachable when needed.
Globe offers a lot of things, most of them are smartphones comes n handy when you want to start using plan. The plan mode, is when you can text and call unlimited, depending with the package.
Xavier University Ateneo de Cagayan
Tangible Goods: Books, Library, Chairs, Tables, the School Campus, and etc.
Intangible Service: Teacher and student. Knowledge. Understanding.
Both benefits the customer and marketer.
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