I HAVE THE PRODUCT FOR YOU

[A.] The baby boomers will experience health problems

I have the best product for baby boomers that has health problems. I will make a candy that gives them the feeling of calmness and chill vibe. The taste and style of it may be somewhat old school because baby boomers are old school, that'll take them or make them reminisce about the past, and somehow see the present. They are smart and and they know what they want. I will  make sure they enjoy the product.

[B.] The population in the country is more diverse than ever before
Each person is different. Well I have a product that will make all races, and religion become one. We have different beliefs and perspective in life. This product will bring unity to all it'll give them the sense of belongingness like an iPod or mp3/4 since everyone loves music. We all know music is one of the only things that people love and we're everyone unites because of their love for music.

[C.] People care about the environment
First of, the world needs a cleaner environment especially since we have an air pollution, water, and etc. I will market an awareness about what is happening in the world. The easiest way but at the same time hardest is by segregating our wastes. But for the world to change we have to mind this for us and for the future generations. I'm gonna have a small digital billboard that tells us to reduce, reuse, recycle.

[D.] Everyone wants to feel special
I will use music, or compose a song that compliments each and everyone one of us, a song that makes you feel, that makes you realize your worth and a song that understands you.

[E.] Everyone wants purchases of good quality at good prices
I have the best product for people who wants good quality product at good prices. We all know most clothes in a thrift shop are old but gold, some of them aren't even used yet but they are branded and it sells at a lower price than in branded stores, shops, or boutiques. We'll make a trend of the outfits seen in the thrift shop and make the people feel good in an affordable price.

[F.] People are spending less time reading newspapers
Most people these days doesn't like to open a book anymore much less on newspapers. Since almost all of us are techy, I would promote an app that will update them on what is happening in the world. That way it's handy and very accesible.

[G.] Christmas is still the most important holiday
Christmas is the most beautiful time of the year, this is where the family and relatives reunite. By this, I would promote a service like an event that has everything to offer, that caters their wants and needs and also values the importance of spending time with the family.

[H.] More Are Open To The Idea Of Shopping From Home
Most people these days likes the idea of shopping in your own home. This will give them the time to relax and just chill, not walking around and finding specific stores. I will promote an app that updates them on today's trend. And will sell products that may pique their interest. That way they'll shop in the comfort of their homes by using smartphones or iPad's. This app will be called "iShoppe"

[I.] Increased Concern For Looks and Grooming
I'll have a home service for this kind of concern it'll be more like a personal stylist.

[J.] More Time Is Spent Online, Doing Anything
The product will be in a category of a Game, like cards, and anything that pique's the consumers interest.

BRANDING ME

I am Exciting. I like everything and go with anything spontaneous.

I like surprises and adventures. I may look like an arte or snob girl but in truth I am as a laughing stock as a "dumb blonde" not literally. I may look suplada on the outside but I'm just a normal person that looks like the kind of girl who talks behind your back or make fun of you but I'm really not if you get to know me I am as normal as you, I can talk about anything for hours, especially if have the same interests.

This image represent me as being unapproachable. I am not unapproachable if anything I like how people depend or approach to me when they ask something or need something it makes me feel important and worthy. My friends often told me their friends, especially guys gets intimidated by me because of how I bring and poise myself. As if I give off a "bitch" vibe, sorry for the word, but I really am not. My attitude just really depends on how you treat me. I can be a bitch and at the same time the sweetest girl you could ever meet. Just be real with me and we'll be good friends.

I mean how could you know me without actually really trying to get to know me. Spend time with me then that's when you judge me. What's there to judge if you haven't spent time in my presence.

GOODS VS. SERVICES

[1.] Are there any purchases that are purely goods? Are there any purchases that are purely services? Explain.

        For example in a grocery store, you pick your own things you need for your house, yourself, food, car, whatever. You push your own cart and deliver it to the cashier and the cashier punches in your purchases. That's purely goods. Pure tangible products. While purely services are intangible services that you cannot see, taste, or whatever. An example of this is Teacher and Student, the teacher teaches the students about stuff and the lessons she taught is stock right in the students knowledge. So it is purely services.

WHAT MAKES UP A PRODUCT?

Apple

Tangible Good: iPhone's, iPad's, iPod, watches, and etc.

Intangible Service: iTunes Store application, where you can purchase a lot of the latest songs these days. Books, and more.

Both goods and services are perfect, unless of course when you break your iPhone, because when the damage is done you can never really go back, iPhone's are very fragile. And iTunes Store, some of the music, book, applications in their are expensive, and can be quite complicated and scary when you're using your card.

Globe

Tangible Good: Smartphones, Cellphone's, Sim cards, and etc.

Intangible Good: Family Plan Package, Load, Rewards, approachable when needed.

Globe offers a lot of things, most of them are smartphones comes n handy when you want to start using plan. The plan mode, is when you can text and call unlimited, depending with the package.

Xavier University Ateneo de Cagayan

Tangible Goods: Books, Library, Chairs, Tables, the School Campus, and etc.

Intangible Service: Teacher and student. Knowledge. Understanding.

Both benefits the customer and marketer.